The main brand label is the primary identity marker of a garment — the small woven tag at the back of the neck that carries your brand name or logo. It's one of the first things a customer touches when putting on a garment, and one of the first things they look at when picking it up off a rack. Small detail, high impact.
Woven labels are made on a loom, with the design integrated directly into the fabric structure — not printed or embroidered on top. This gives them durability, precise color reproduction, and a premium feel that printed labels can't match.
For a quality garment, spec a woven damask label at center back neck, 1 cm below the seam. Include dimensions, thread colors (Pantone), and folding type in your BOM.
Woven vs. printed labels
Damask weave — what it means
Damask is the highest-definition woven label construction. The pattern is created by alternating the direction of the weave — some threads face up (warp-faced) and others face down (weft-faced) — which creates contrast and allows for fine detail like small text and thin lines.
For brand labels, damask is the standard because it reproduces logos clearly even at small sizes. A simpler weave structure would make fine details look blocky or illegible at typical label widths of 2–4 cm.
Production specs for your tech pack BOM
| Spec | Value | Notes |
|---|---|---|
| Label type | Woven — Damask | High-definition construction |
| Material | 100% Polyester | Colorfast, washable, durable |
| Width | Brand-specific | Typically 2–4 cm |
| Folding | Center fold or end fold | Center fold = label sewn at fold |
| Placement | Center back neck | 1 cm below neckband seam |
| Attachment | Sewn on 3 sides | Top fold is open (center fold style) |
| Thread colors | Pantone reference | Specify each color in the design |
In FlatLabs PRO, the main brand label appears as a line item in your BOM with placement spec and attachment notes — ready to send to your label supplier and factory.
Placement matters more than you think
The standard placement for a main brand label is center back neck, 1 cm below the neckband seam. This is specific for a reason — too close to the seam and the label shifts or puckers; too far down and it shows above the collar when worn.
In your tech pack, always specify placement with a measurement from the seam, not just "center back neck." Factories work from measurements, not descriptions. If you write "below the neckband," you'll get different results from different operators. If you write "1 cm below neckband seam, centered," you get consistency.